Dong Phuong Bakeshop
The Gemini Society, 2020
I worked closely with the art director from concept to launch for Dong Phuong’s Mardi Gras season and contributed to their curbside pickup and express shipping promotions. I researched the company in order to keep brand consistency and planned out a work schedule to have production ready illustrations for multiple projects simultaneously. I created new marketing graphics, expanded and updated the old graphics library, food packaging designs and merchandise exploration.
Dong Phuong is a James Beard Award-winning family owned Vietnamese Bakery based in New Orleans. They are best known for their french bread, banh mi sandwiches, and their delicious king cakes. This bakery has a rich family history and has a strong connection to their community.
